Friday, October 28, 2016

Blog 3


Previously we have been studying the interconnection between the offline world and the online world. There are three distinct cross-media/transmedia narratives that need to be considered to provide further foundation for a proposed argument. The first narrative is called bridging. Bridging understands that online and offline formats have completely distinct contexts, however, they are still linked. The next narrative to consider is blending. This narrative understands the offline and online formats as interconnected. This creates a seamless flow between the two. The last narrative to consider is blurring. This narrative understands the offline and online formats as integrated, which in turn, creates a new context. After analyzing the memes used in this case study, I propose that the religious Trump memes being used are structured in a blending narrative. The reasoning behind this is the seamless transition from news media to memes. Both contexts presented by news media and memes appear to be consistent with each other. For example, the “I’d like to punch that guy in the nose” meme is a potential continuation of a CNN article covering Trump’s remarks over an unruly protester at one of Trump’s rallies (http://www.cnn.com/2016/02/23/politics/donald-trump-nevada-rally-punch/). Furthermore, the Pope Francis meme is another possible continuation of a CNN article discussing the Pope’s views on the presidential election (http://www.cnn.com/2016/02/18/politics/pope-francis-trump-christian-wall/). News media are the gatekeepers of content. They control what is perceived as “newsworthy” for the general audience. Not only do they control the content, but news media also control how the content is framed. For example, CNN is considered more liberal in their values, so it only serves their interest to devalue Trump as a republican nominee. This media space informs the style and the forms of communication represented in these memes.

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